Title of Role: Brand Manager
Department: Brand Experience
East West Tea is seeking a talented, passionate, and experienced Brand Manager to join our Brand Experience team!
The Brand Manager works closely with the Senior Brand Manager to work with cross-functional groups to execute strategies and tactics to drive growth.
WHO WE ARE:
We are the well-being company that exists to inspire and enhance everyday life through trust and good will. Our guiding principles, beliefs, and philosophies shape our identity. They are the essence of our culture and define how we do what we do.
We are Intentional – we chose to lead with positive intent. Mindful – we are present and aware of how we show up in the world. People – we value and respect all people and communities. Authentic – we are real and transparent with everything we do. Committed – we are committed to quality products while sustaining our planet. Trust – we consistently align our words with our actions.
OUR INVESTMENT IN YOU:
- We have exceptional wellbeing-focused benefits including health, dental, vision and alternative care, life and disability insurance, retirement, paid time off, company picnics, social activities, and a surprise every so often! Who doesn’t love a surprise?
- We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.
- We commit to our purpose in every aspect of our culture.
- We have employees that are committed to “Doing Good” in our community and around the world.
- We are a growing company with products that customers love.
- We believe in investing in you and your growth and development.
WHAT YOU’LL OWN:
Operation 50% of time
- Lead the team on NA product packaging projects from concept to press check, managing the communication with agencies for, but not limited to ingredient updates, new products, innovation.
- Own, manage and track monthly Yogi North America Brand team budget
- Supports Senior Brand Manager in collaboration with forecasting and sales for all NPD volume forecasts
- Complete regular/key business analyses using syndicated data and shipment data
- Deliver consumer insights through syndicated data and market trend analysis
- Leads the product innovation process and ensures timely execution
- Lead in collaboration of Canada’s brand and market expansion strategies and assortment definition
Relationship and Influencing 30% of time
- Lead the collaborative work with Global Marketing and Content teams to support new product launches, brand and product content and marketing campaigns
- Preparation of presentations for Executive team and annual sales meetings
- Lead the development of stage gates
Strategic 20% of time
- Support Brand team in development and execution of the global Yogi brand and product strategy, brand calendar, priorities, objectives, and budgets to build brand equity to translate into attaining volume goals, annual profit, and long-term profit growth
WHAT YOU KNOW AND HAVE EXPERIENCED:
- Bachelor's Degree, preferable masters degree
- 5 years of relevant work experience
- Preferred experience in CPG
- Experience managing projects and timelines
- Experience in working with cross-functional teams
YOU’LL BE A GREAT FIT:
- Strong critical thinking ability to navigate and solve complex problems
- Solid work ethic, self-starter, and result-oriented
- Natural ability to develop strong, trusting relationships
- Enjoys collaborating with cross-functional partners
- Responsible and a high degree of ownership
- Thrives in an ever-changing work environment
- Effectively managing a multitude of work responsibilities
- Balances attention to detail and swift execution
WHAT WE DO:
We manufacture Yogi and Choice Organics brand products. Yogi has over 40 tea blends made from 140 exotic spices and botanicals sourced from 100% non-GMO growers around the globe. These herbal, green, and black teas are formulated for delicious taste and healthful benefits. Choice Organics offers a collection of organic traditional tea, herbal tea, and unique, flavorful organic tea blends. Choice teas are sourced exclusively from 100% organic and non-GMO growers around the world and are beautifully balanced to perfection for a full-flavored taste experience.
East West Tea Company is an equal opportunity employer. We value and respect each person's individuality and unique talents. We honor diversity and inclusion. The strength of our people and our guiding principles contribute to East West Tea's leadership and continued success in the natural tea category.
