Business Development Manager, Sport

YouGov Sport helps leading rights holders, sponsor brands and agencies make confident commercial decisions. Our data shapes how sponsorships are valued, how fans are understood and how partnerships are measured, backed by one of the largest research panels in the world. We're looking for a Business Development Manger to lead new business growth in the UK. Reporting to our Commercial Director UK, the Business Development Manger will identify new clients, build relationships with senior decisionmakers and win partnerships that grow over time. You'll bring the drive to create opportunities through your own research and network, the curiosity to understand what each client needs, and the commercial skill to turn first conversations into long-term partnerships.

About YouGov Sport

YouGov Sport is an integrated division of YouGov, one of the world's largest and most respected research and data businesses. We work with the key players across sport, sponsorship and entertainment to unlock meaningful, actionable insight, from offices in major sporting markets across the world. Our solutions span sponsorship tracking and evaluation, fan and audience data, always-on brand tracking and bespoke custom research, all built on YouGov's global panel and our reputation for accurate, trusted data.

What You'll Do

This is a 100% new-logo role, focused on winning new business with rights holders, sponsor brands and agencies in the UK and beyond.

• Build your pipeline. Identify the rights holders, leagues, clubs, events, sponsor brands and agencies where YouGov Sport can add the most value, using research, your network, industry events and colleagues across YouGov.

• Lead with insight. Open conversations with a clear point of view, using YouGov data on fans, audiences and sponsorship to help prospects see new commercial opportunities.

• Build the proposal. Work with our research and analytics specialists to design tailored, value-led proposals and RFP responses that drive ARR.

• Close with confidence. Run the full sales cycle from first outreach to signature, negotiate agreements that work for both sides, and manage contracting with Legal & Governance.

• Own your numbers. Qualify early, keep Salesforce up to date and forecast accurately, focusing your time on the opportunities most likely to close.

• Lead by example. Set the pace in a high-performing commercial team, sharing what works and learning fast.

What You'll Bring

You're a natural new business seller who creates your own opportunities and enjoys building relationships from scratch.

• A record of winning new business. 5+ years in B2B sales with a strong track record of winning new logos and consistently beating targets.

• End-to-end selling. Experience leading complex, multi-stakeholder sales cycles end to end, including detailed RFPs and proposals.

• Senior credibility. The confidence to engage commercial directors, CMOs and sponsorship leads as a peer, and to offer a well-informed point of view.

• Insight into impact. The ability to turn data and insight into a clear commercial story that helps clients make better decisions.

• Negotiation strength. Experience negotiating and closing agreements that deliver value for both parties.

• Collaboration. You bring the right YouGov experts in at the right moment to win bigger opportunities.

• Advanced AI skills. A track record of using advanced AI workflows, such as custom assistants, automated research and AI-assisted analysis, to measurably grow your pipeline, win rates and speed to close.

What Will Set You Apart

• Experience selling into sport, and a network of decisionmakers in the sports industry.

• A background in market research, data, insight or SaaS.

• Experience selling to sponsor brands or agencies as well as rights holders.

Not sure you meet every point? If you have a strong new business track record and a passion for the business of sport, we'd encourage you to apply.

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Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
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