Content Specialist, Brands as Creators, YouTube

Minimum qualifications:

• Bachelor's degree or equivalent practical experience
• 6 years of experience in content strategy, creator or partner education, branded partnerships, or a related field.
• Experience with the YouTube creator ecosystem, including business generation (including brand agreements), channel strategy, and content across key formats (Shorts, Long-form, Podcasts, Live, Posts).

Preferred qualifications:

• Experience working in a creative strategy role at a brand or as a digital creator.
• Experience with long-form video, short-form, live, and podcasting content, both on YouTube and across platforms.
• Experience presenting directly to external partners and senior executives, in both a 1:1 and 1:few setting.
• Experience using SQL, LLMs, and other data analytics tools to deliver insights and recommendations.
• Experience with GenAI tools, both in the creative and business spaces.
• Exceptional investigative, communication and presentation skills with the ability to operate with flexibility in a fast-paced, constantly evolving and collaborative environment.

About the job

The YouTube Business Central Planning and Operations Team is responsible for leading global, cross-functional, strategic initiatives to drive the growth and health of the YouTube creator and partner ecosystem. The core capabilities of the team include strategic planning and business operations, incentives design and operations, and business strategy and operations across Americas, EMEA, and APAC.

In this role, you will join the newly established Brands as Creators Center of Excellence within YouTube Business, which empowers brands to build, optimize, and scale their organic presence on the platform—bridging the "YouTube Confidence Gap" and positioning YouTube as a full-funnel marketing platform across Paid, Owned, Earned, and Sponsored content. As a Content Specialist, you will work directly with brand partners, providing guidance across products and creation formats, using a mix of content expertise and performance data to develop compelling strategies, product narratives, and channel audits delivered at scale and the 1:1 level.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

• Build and deliver YouTube (YT) strategy recommendations in 1:1 and 1:few meetings with Brands and third-party (3P) agencies.
• Create compelling, self-serve playbooks that provide a holistic overview of key topics and YouTube products connected to partner priorities.
• Design well structured full and half day strategy workshops, including participation from 3P speakers and internal subject matter experts
• Act as a project owner, coordinating with cross-functional stakeholders (GBO, Product, Engineering, Legal, Marketing, PR, Trust & Safety) to secure all necessary approvals on external-facing resources.
• Prepare effective presentations and written communications for senior executives and global teams.