Global Product Activation Manager, Brands as Creators, YouTube

Minimum qualifications:

• Bachelor's degreeor equivalent practical experience
• 6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.
• 4 years of experience working with executive stakeholders.

Preferred qualifications:

• Experiencing creating reports and tooling that enable team reporting and success.
• Experience working highly cross-functionally with business and technical teams in a fast-paced, self-starting environment.
• Experience with the creator economy and digital content.
• Project management experience in a fast-paced, self-starting environment.
• Ability to communicate and influence effectively, including data-led presentations to senior audiences.
• Excellent business sense with strategic thinking and distinctive problem-solving and analytical skills.

About the job

The YouTube Business Central Planning and Operations team is responsible for leading global, cross-functional, strategic initiatives to drive the growth and health of the YouTube creator and partner ecosystem. The core capabilities of the team include strategic planning and business operations, incentives design and operations, and business strategy and operations across Americas, EMEA, and APAC.

In this role, you will join the newly established Brands as Creators Center of Excellence within YouTube Business, which empowers brands to build, optimize, and scale their organic presence on the platform—bridging the "YouTube Confidence Gap" and positioning YouTube as a full-funnel marketing platform across paid, owned, earned, and sponsored content. You will drive strategy and operations for the key product launches connected to program success, including ensuring go-to-market readiness, understanding market feedback, and conducting analyses around brand and partner impact. You will be a subject matter expert on the Brand experience on YouTube.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

• Develop go-to-market strategies and plans to support Brands as Creator launches, including impact analysis, adoption targets, partner targeting, communication levers, and messaging.
• Represent brand and partner feedback as the user to influence product roadmaps.
• Be a product expert with the ability to execute quantitative analyses (using Jetski, PLX, and trixes) and turn them into actionable insights.
• Develop dashboards and tooling that enable team success and reporting.
• Act as a project owner, coordinating with cross-functional stakeholders (Partnerships, Product, Engineering, Legal, Marketing, PR, Trust and Safety). Structure, track and communicate workstreams with cross-functional teams and executives.