This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.YouTube Music and Premium provides fans with the most immersive and flexible way to experience the content they love, while building a robust economic engine that rewards creators and artists. As part of the YouTube Music and Premium Marketing team, you will join a group of strategic thinkers dedicated to delivering a supercharged YouTube experience. We sit at the intersection of culture and technology, focused on converting viewers into loyal subscribers through innovative, data-driven storytelling.
As a Marketing Manager, you will define Premium's global approach to experiential marketing, developing on-the-ground activations at high-profile events (e.g., Coachella, BravoCon) to drive cultural relevance and subscriber growth. Additionally, you’ll lead our new global affiliate program, evolving it into a scalable, ROI-efficient acquisition lever. In this role, you will coordinate creator sourcing with agencies, partner with product and engineering on platform integrations (e.g. YouTube Shopping Affiliates), and build operational models to maximize our global impact. To be successful, you will work on creative experimentation, partner seamlessly with external production agencies and cross-functional teams to execute complex activations, and deliver operational accuracy.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.Job details are sourced from the employer's original posting.
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YouTube is an online video-sharing platform where users can upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users.