This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.As a YouTube Social Strategist, Marketing, you will be dedicated to YouTube as a platform, and will serve as the strategic operator behind the official/YouTube flagship channel and its 45M+ subscriber community. Representing the YouTube Brand and Social team, you will lead day-to-day channel optimization, audience development, and data-driven programming strategy representing YouTube the brand natively to viewers and creators worldwide on our own platform.
We are looking for a hungry, platform-obsessed practitioner who treats YouTube channel growth as a craft and lives inside YouTube Studio. You will bring creator-forward excellence to our flagship channel by dissecting retention curves, browse and suggested traffic patterns, click-through rates, and returning-viewer cohorts to unlock organic momentum across the YouTube platform. You will own the channel's programming rhythm and post-publish optimization loops while partnering closely with internal teams and external production partners. You will serve as the analytical architect at the pre-greenlight and pre-upload gates, shaping title and thumbnail packaging, diagnosing hook pacing, linking Shorts to long-form VODs, and compounding back-catalog viewership. You will also actively test and apply AI tools built into YouTube Studio and Google Workspace to sharpen insights, speed up packaging and research workflows, and keep execution optimized toward team goals.
You have earned your stripes scaling YouTube channels inside fast-paced creator teams, digital-first studios, or YouTube growth consultancies. You will combine relentless curiosity with deep technical command of how content earns discovery, watch time, and fandom natively on YouTube as YouTube.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.Job details are sourced from the employer's original posting.
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YouTube is an online video-sharing platform where users can upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users.