Scale by Zambezi is seeking an Associate Director, Analytics to serve as the lead architect and builder of our analytics ecosystem. This is a high-impact, individual contributor role for a strategic leader who thrives on execution. You won't just oversee a vision; you will personally engineer the foundational processes, measurement frameworks and data capabilities that power our media performance.
Acting as a bridge between high-level strategy and technical execution, you will own the end-to-end analytics lifecycle – from data harmonization to advanced visualization. As a key partner to media leadership, you’ll ensure every creative and media decision is rooted in rigorous, actionable insight. Beyond day-to-day delivery, you will define Scale’s measurement standards, creating a scalable roadmap and reusable frameworks that drive consistency, speed and precision.
RESPONSIBILITIES
- Support Foundational Day-to-Day Reporting Operations
- Stewardship of current client reporting deliverables
- Ensure accurate, timely & QA’ed data across paid media channels, site analytics, and relevant client business data (as available).
- Implement and enforce reporting standards (taxonomy/naming conventions, KPI definitions, UTM governance) to enable consistent analysis.
- Review performance data cuts (cross-channel, audience, creative, reach/frequency, efficiency/effectiveness) and translate findings into clear actions.
- Support monthly & quarterly reporting with executive-ready storytelling tied to client goals and media strategy.
- Support ad-hoc requests to provide analysis on performance questions
- Client and vendor partnership
- Interface with client analytics/insights/data teams to align on KPIs, data definitions, governance, and measurement plans.
- Coordinate with external vendors/platforms on data ingestion, study outputs, and interpretation, ensuring recommendations are methodologically sound and operationally actionable.
- Drive Strategic Elevation of Capabilities
- Operational streamlining
- Audit current reporting deliverables, capabilities, cadence and workflows
- Introduce solutions to streamline operations and reduce manual inputs
- Strategic roadmaps to elevate value and drive integration
- Partner with media leads and client stakeholders to refine measurement approaches and learning agendas; translate those into reporting structures, recurring readouts, and decision cadences.
- Identify measurement gaps and propose pragmatic fixes (tagging/event taxonomy, data access needs, vendor studies, or process improvements).
- Capability building for SCALE
- Scout and evaluate the MarTech landscape to elevate measurement solutions
- Contribute to development of measurement and reporting best practices and processes: templates, standards, dashboard patterns, automation opportunities, and documentation.
- Mentor media team through review, QA, and best-practice enablement (informal leadership; may not include direct people management).
- Identify and pilot AI-driven automation and advanced visualization tools to compress the reporting lifecycle, as applicable.
REQUIREMENTS
