Adobe CDP CJA

Description

Adobe CDP + CJA Specialist
•Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA
processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties

Responsibilities

Adobe CDP + CJA Specialist
• Vaibhav is a highly skilled digital marketing professional with certifications including
Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA
processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties

Qualifications

Adobe CDP + CJA Specialist
Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA
processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties