Senior Digital Marketing Manager – Performance Marketing

<h1 dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#262626;background-color:transparent;font-weight:700;font-style:normal;font-variant:small-caps;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">ABOUT ZOLVE</span></h1><div><br></div><div align="left" dir="ltr" style="margin-left:0pt;"><table style="border:none;border-collapse:collapse;"><tbody><tr style="height:167.25pt;"><td style="border-left:solid #ff911c 4.5pt;border-right:solid #bfbfbf 0.5pt;border-bottom:solid #bfbfbf 0.5pt;border-top:solid #bfbfbf 0.5pt;vertical-align:top;padding:14.4pt 7.2pt 7.2pt 14.4pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Welcome to the financial frontier of limitless possibilities - welcome to Zolve.

We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.</span></p><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br></span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score.

Zolve’s cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country. </span></p><br><p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individual</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">to join us and support our journey. </span></p></td></tr></tbody></table></div><h1 dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#262626;background-color:transparent;font-weight:700;font-style:normal;font-variant:small-caps;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">JOB DESCRIPTION</span></h1><div><br></div><div align="left" dir="ltr" style="margin-left:0pt;"><table style="border:none;border-collapse:collapse;"><tbody><tr style="height:172.5pt;"><td style="border-left:solid #ff911c 4.5pt;border-right:solid #bfbfbf 0.5pt;border-bottom:solid #bfbfbf 0.5pt;border-top:solid #bfbfbf 0.5pt;vertical-align:top;padding:14.4pt 7.2pt 7.2pt 14.4pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Role: Senior Digital Marketing Manager – Performance Marketing</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Location: </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Bengaluru</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Employment Type: </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Full-Time</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We are looking for a </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">revenue-driven Performance Marketing leader (IC role)</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> who can independently own, scale, and optimize acquisition and monetization across paid and affiliate channels.

This role carries direct accountability for </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">revenue contribution, CAC, ROAS, and growth efficiency</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> in a fast-paced, product-led fintech environment.</span></p><br></td></tr></tbody></table></div><div align="left" dir="ltr" style="margin-left:0pt;"><br></div><div align="left" dir="ltr" style="margin-left:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#262626;background-color:transparent;font-weight:700;font-style:normal;font-variant:small-caps;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">RESPONSIBILITIES</span><table style="border:none;border-collapse:collapse;"></table></div><div align="left" dir="ltr" style="margin-left:0pt;"><table style="border:none;border-collapse:collapse;"><tbody><tr style="height:386.25pt;"><td style="border-left:solid #ff911c 4.5pt;border-right:solid #bfbfbf 0.5pt;border-bottom:solid #bfbfbf 0.5pt;border-top:solid #bfbfbf 0.5pt;vertical-align:top;padding:14.4pt 7.2pt 7.2pt 14.4pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Revenue Ownership & Growth</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Own end-to-end </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">revenue performance marketing strategy</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Affiliate Marketing</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, and emerging paid channels</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br><br></span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Drive acquisition, activation, retention, and monetization aligned to </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">ROAS, CAC, LTV, and payback targets</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br><br></span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Forecast and track channel-level revenue contribution and efficiency</span></p></li></ul><h3 dir="ltr" style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Execution & Optimization</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Plan, execute, and continuously optimize campaigns with a strong focus on </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">profitability and revenue scale</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br><br></span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Build structured, data-driven campaign frameworks to maximize ROAS and reduce CPA</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br><br></span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Run rigorous A/B experiments across creatives, audiences, bidding strategies, landing pages, and funnels</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br><br></span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Partner closely with </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Product, Analytics, and Design</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> teams to improve conversion rates and reduce revenue leakage</span></p></li></ul><h3 dir="ltr" style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Affiliate & Channel Expansion</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Build and scale </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Affiliate Marketing programs</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> across partners, publishers, and platforms</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br><br></span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Optimize affiliate performance, payouts, fraud controls, and incremental revenue contribution</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br><br></span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Identify new channels, growth experiments, and scaling opportunities including </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">programmatic platforms</span></p></li></ul><h3 dir="ltr" style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Data, Reporting & Budget Ownership</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Own performance reporting across </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">ROAS, CAC, CPL, LTV, CTR, conversion rates, and cohort performance</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br><br></span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Manage and optimize </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">multi-crore monthly ad budgets</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> with strict ROI discipline</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br><br></span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Stay ahead of platform updates, industry trends, and performance best practices</span></p></li></ul><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Note:</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> This is a </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">hands-on individual contributor role</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> with full ownership of strategy and execution.</span></p></td></tr></tbody></table></div><div align="left" dir="ltr" style="margin-left:0pt;"><br></div><div align="left" dir="ltr" style="margin-left:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#2e2e2e;background-color:transparent;font-weight:700;font-style:normal;font-variant:small-caps;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">QUALIFICATIONS</span><table style="border:none;border-collapse:collapse;"></table></div><div><br></div><div align="left" dir="ltr" style="margin-left:0pt;"><table style="border:none;border-collapse:collapse;"><tbody><tr style="height:118.5pt;"><td style="border-left:solid #ff911c 4.5pt;border-right:solid #bfbfbf 0.5pt;border-bottom:solid #bfbfbf 0.5pt;border-top:solid #bfbfbf 0.5pt;vertical-align:top;padding:14.4pt 7.2pt 7.2pt 14.4pt;overflow:hidden;overflow-wrap:break-word;"><h3 dir="ltr" style="line-height:1.2;margin-left: 18pt;text-indent: -18pt;margin-top:14pt;margin-bottom:4pt;padding:0pt 0pt 0pt 18pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Education</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br><br></span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Google Ads, Meta Blueprint, and Programmatic certifications are a plus</span></p></li></ul><p dir="ltr" style="line-height:1.3800000000000001;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">

Experience:

</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">4–7 years of experience in </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">revenue-led performance marketing</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Mandatory experience in an </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">online, product-based company</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> (fintech preferred)</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Proven success in scaling paid and affiliate channels with </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">clear revenue accountability</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Strong hands-on expertise in </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Google Ads, Meta Business Manager, Affiliate platforms</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, and other paid channels</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Experience with analytics and attribution tools such as </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Google Analytics, Mixpanel, AppsFlyer</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, etc.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Strong analytical mindset with a deep understanding of </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">funnels, unit economics, and growth trade-offs</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Excellent communication and cross-functional collaboration skills.</span></p></li></ul><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Good to Have:</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Experience driving performance marketing for the </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">US market</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br><br></span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Exposure to </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Programmatic platforms</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> such as </span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">DV360, The Trade Desk</span><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, or equivalent</span></p></li></ul><div><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><br></p><div><span style="font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://s3.amazonaws.com/files.freshteam.com/production/67235/attachments/6021268367/original/1765961536pai3chUYDNiy.png?1765961536" style="width: 525px; margin-right: auto; margin-left: 0px; display: block; max-width: 620px; height: 382.193px;" class="fr-fic fr-dib fr-fil" alt="1765961536pai3chUYDNiy.png" width="525px" data-attachment-id="6021268367" height="auto"></span></div></div></td></tr></tbody></table></div>