Marketing & Media Activation Senior Specialist

Role Description

What you'll do:

• Hands on experience in media planning and execution across Google, Meta, other social channels and programmatic platforms such as DV360, PulsePoint etc. for paid campaigns

• Strong understanding of the interests & behavioral targeting, custom audience, remarketing and various pricing and reach models on Google, Meta & affiliates.

• Experience in implementing, optimizing, and monitoring of media campaigns. Analyze performance and adjust campaigns for maximum ROI.
• Enhance the website effectiveness and user experience using web analytics, Search Engine Optimization (SEO) and personalization strategies and tools.
• Generate insights from customer research/ marketing analytics reports to identify gaps and determine ways to enhance customer digital experience.
• Deliver, maintain and optimize the digital customer experience, performing competitor analysis, business process management, stakeholder workshop facilitation.
• Design the consumer’s digital journey for our digital assets to improve customer experience and maximize the opportunity for customer engagement/ lead generation.
• Project manage and continuously prioritize the needs of business stakeholders in cross functional global environment.
• Connect all data sources (online and offline) to create meaningful insights delivered via real-time dashboards to help marketing team members measure the ongoing effectiveness of their campaigns.
• Develop ways to generate and gather meaningful insights & be a data storyteller for clients/ stakeholders.
• Keep abreast of digital trends to introduce new tools & evaluation metrics and refine continuous improvement process.

What you'll bring:

• Demonstrated track record in digital marketing, digital analytics, SEO and website design and development with Pharma clients.

• MBA from Tier 1 B-School in marketing management, digital technologies or related field, with a strong record of academic achievement

• 8-10 years of digital marketing, digital analytics & SEO experience
• Hands-on experience in web analytics tools like GA4, Adobe Analytics etc.
• Proven expertise in SEO, with a focus on keyword research, on-page and off-page optimization, and experience of improving organic search rankings of websites.
• Advanced knowledge of web analytics tools like Google Analytics and/or Adobe Analytics, including the ability to track and analyze user behavior, website performance, and conversion funnels to inform marketing decisions.
• Expertise with Personalization Tools such as SF MCP, Adobe Target and CMS Tools such as AEM, Hubspot and Marketing Automation Tools such as SFMC, Marketo.
• Demonstrated experience in website audits, implementation of tag management/ Consent Management solutions across different websites
• Strong project organization and management skills; especially the ability to manage multiple programs concurrently.
• Strong and positive developer of people and manager of teams
• Relentless customer focus and obsession
• Motivation and initiative to continually improve campaign effectiveness
• Obsessive attention to detail
• Strong written and verbal communication skills
• Basic understanding of the capabilities and limitations of web technologies, including cross-browser compatibilities, CSS, JavaScript, XML, AJAX, PHP, Flash etc