Director of Digital and Demand Generation

Zylo is the enterprise leader in SaaS and AI spend management. Powered by the industry’s largest trained dataset of over $100B in SaaS, cloud, and AI spend, Zylo’s proprietary discovery engine continuously uncovers all software spend while centralizing contract and cost data. Zylo combines its platform with dedicated SaaS Management expertise to reduce unnecessary spend, realize cost savings, and strengthen compliance for the world’s largest and most innovative companies. Global enterprises including AbbVie, Adobe, Atlassian, Hyatt, Intuit, Salesforce, and The Home Depot rely on Zylo to manage and optimize their software portfolios.

Overview
Zylo is looking for an exceptional Director, Digital and Demand Generation to own demand strategy. Reporting to the VP, Marketing, you will have a direct impact on Zylo’s revenue growth by applying the right mix across digital, email, website, and event strategy in order to build the new-business pipeline.You will select and manage agency partners, own program budget, and use AI to extend what a small team can do.

The right candidate has demonstrable experience owning a pipeline number and driving revenue impact.They will bring a strong perspective on where digital marketing is headed, and use this expertise to drive the strategy of the revenue marketing function. This person should also enjoy executing on this strategy, with an emphasis on using provided tools to build and iterate digital assets.

Responsibilities:

• Own Zylo’s new business demand and digital strategy, activating and iterating on campaigns that generate qualified sales meetings and strengthen the sales pipeline.
• Own paid search, paid social, display, and programmatic campaigns with agency support, building, optimizing, and measuring them individually and as a multi-channel media mix, and deciding where to work hands-on and where to direct agency partners.
• Build and run email nurture and demand generation campaigns that move prospects toward opportunity creation and closed-won revenue.
• Build and update landing pages and website content, using our existing design system and templates, to improve conversion rates.
• Set event strategy for in-person and virtual events, from field dinners to large industry conferences, including format, budget, promotion, and pipeline results.
• Select, brief, and manage agency partners, hold them accountable to results, and own program budget with support from the VP, Marketing as needed.
• Apply audience targeting and segmentation across paid, email, and events to maximize the return on all demand generation spend.
• Work alongside our content team and agencies on content strategy, search, and AI search visibility.
• Bring a point of view on competitors, marketing trends, and AI, testing new tools and tactics and giving the VP, Marketing and the COO regular updates with recommendations for how Zylo should respond.