Local Marketing & Community Engagement Manager

Job Summary

Walk-On's Sports Bistreaux is a full-service casual dining sports bar known for its energetic gameday atmosphere, scratch-made food, and unmatched hospitality. We're looking for a dynamic, high-energy marketer who loves being out in the community and inside our restaurants. You'll be the link between corporate marketing and our local stores. You'll make sure every restaurant has a complete, active marketing calendar, carries out brand initiatives well, and builds real relationships in the neighborhoods it serves.

This is a field role, not a desk job. You'll spend most of your week on the road, visiting restaurants, meeting community partners, and representing our brand at local events.

Duties/Responsibilities

Local Store Marketing (LSM)

·         Build and manage monthly and quarterly local marketing calendars for each restaurant together with General Managers

·         Make sure each restaurant's calendar is complete, approved, and turned in on time

·         Build community catering partnerships via in-person visits, introductions and salesmanship to drive sales

·         Plan and carry out local promotions, fundraisers, giveback nights, and in-store events

·         Track LSM spend against budget for each location

·         Measure results (traffic, sales lift, redemptions, guest counts) and report what works

Community Engagement

·         Active involvement and presence within local Chambers / Business organizations

·         Find and build partnerships with schools, churches, youth sports, nonprofits, chambers of commerce, and local businesses

·         Represent the brand at community events, festivals, sponsorships, and catering opportunities

·         Build a pipeline of recurring community events and fundraising nights for each restaurant

·         Serve as the local face of the brand and build goodwill in every market

Corporate Initiative Execution

·         Roll out corporate marketing campaigns, LTOs, menu launches, and brand programs at every location

·         Check in-store execution during visits: POP materials, signage, merchandising, promo readiness, and team knowledge

·         Hold follow-ups with GMs and report compliance and gaps to leadership

·         Train restaurant teams on upcoming promotions and how to execute them

Event Planning & Creative Ideas

·         Plan and run events from start to finish: grand openings, restaurant milestone celebrations, holiday party planning and in-

restaurant spirit

·         Keep a steady flow of fresh, creative ideas for local activities, themed events, and ways to engage guests

·         Keep up with restaurant, hospitality, and pop culture trends, and turn them into ideas each location can act on (social media content)

·         Bring new concepts to leadership and GMs regularly, with clear plans / direction for execution

Internal Competitions & Team Engagement

·         Create and run internal competitions between restaurants and teams (upselling contests, sales challenges, promo execution contests, best community event, social media challenges)

·         Track results, keep leaderboards, and recognize winners to build friendly competition and team morale

·         Work with operations to tie competitions to sales goals, guest experience, and company initiatives

·         Keep restaurant teams excited and invested in marketing programs

Social Media Support

·         Give each restaurant current, creative ideas for social posts, including trends, reels and TikTok concepts, captions, hashtags, and timely content

·         Create simple content guides, monthly post idea calendars, and "how-to" tips so restaurant teams can capture good photos and videos

·         Collect content from the field (events, team moments, food shots, community stories) for local and corporate channels

·         Watch local page activity and engagement, share best practices, and make sure posts stay on brand

Collaboration & Reporting

·         Work closely with GMs, Area/District Managers, and the corporate marketing team

·         Give feedback from the field on what guests and communities are responding to; provide summaries, ideas and solutions

·         Keep a shared tracker of calendars, events, initiatives, and results for each restaurant

·         Help with social media content from the field (photos, event coverage, local stories)